As someone who works with and for small to medium businesses (mostly) I was interested to read The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future, a book about he kind of self-employment that doesn’t require a lot of debt, overhead, or inflexibility.
For the most part, I found the information in the book to be easy to read and, frankly, sort of obvious. But that may be because as I mentioned I already work this way. For someone who’s only business experience is working for The Man, this book could be really helpful in learning to think a different way.
I did get some good reminders from the book on things I know I ought to do but often forget, like how to hustle up more business, the importance of always following a sale with an upsell, and keeping a possibilities list so I won’t forget ideas that I don’t have time to pursue at the moment.
The $100 Startup would be a great book for you if you are looking for some inspiration and basic advice to start a side hustle or very small business without spending a lot of money in initial outlay. The book is geared toward certain types of businesses, such as being a freelance designer, developer, writer, speaker, and other ideas that can be online-driven or based on intellectual property. It’s not a book for building a Fortune 500 company or scaling up to dozens of employees, but that sort of business creation is not what most people are trying to do anyway, and if you are there are myriad other business books out there that could help in those efforts.
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