Innovate. Do innovative things. Say innovative things. Think innovative thoughts. Act innovatively at work and in groups. Innovate.
I have just condensed the entire point of Seth Godin’s book Poke the Box. There is really not much more to the book.
I have to confess that I don’t really get the whole Seth Godin phenomenon. I just don’t find the guy that insightful or helpful. And yes, I realize that for a person who does stuff on the internet, not being a Seth Godin fan is like a college kid from the 90s not liking Dave Matthews.
I just can’t get into it; I think it’s a little gimmicky (Seth Godin’s stuff, not the Dave Matthews Band) but it’s gimmicky stuff that works so I guess you might be able to learn something from it. If you like Seth Godin’s stuff you might be interested in the new book which, innovatively enough, does not feature a title on the cover.
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