I wasn’t sure what to expect from You, Inc.: The Art of Selling Yourself because the idea of “selling yourself” sounds kind of insincere, fake, or like it might involve copious amounts of hair gel and possibly used cars.
The premise of the book, however, is that although most people say they don’t like sales, we are all always selling something. You’re selling your point of view or your perception of yourself or your side of an argument. You’re effectively branding yourself in everything you do, so you might as well do that authentically and well.
The book is structured in a series of short essays (blog post length), each with a take-away or action item. I appreciated the clarity of thought and the authors’ willingness to boil their points down, rather than watering them down. The format makes the book approachable and easy to digest, as well as more likely to inspire readers to actually implement the suggestions it contains.
This book would be particularly helpful to bloggers and small business owners but I think it would also be a great resource for anyone who has a career or does service in an organization of any size. A lot of the points in the book boil down to politeness, being genuine, identifying and working on your weaknesses, and how to communicate. I think just about anyone can benefit from those topics.
I would certainly recommend this book and, as always, I hope you’ll let me know what you think if you wind up reading it.
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