Last week at the grocery store I found half gallons of name brand ice cream for $2. Two dollars is my target price for ice cream (the good stuff, not that “frozen dairyesque dessert” junk) so I thought I would get some. I began to survey my choices. Peanut butter cup? Peanut butter cups in chocolate ice cream? Peanut butter cups in peanut butter ice cream with caramel swirl and bits of chocolate coated ice cream cone? By the time I finished reading the names and descriptions of the thirty-two-flavors-and-then-some, I was feeling guilty about buying a fattening treat and about spending $2 on ice cream when I could get three pounds of apples for the same price, so I wound up leaving the ice cream aisle empty handed.
Honestly, I think if there had been fewer flavors, I would have just grabbed one and headed for the checkout. Sometimes too many choices can be too much.
The Wall Street Journal ran a book review last week discussing much the same problem – is a big array of choices better than one or two? Do kids really want more toys? Are love matches really better than arranged marriages? Based on the review, I think I’ll probably read the book.
But back to ice cream. With flavors constantly rotating and changing and getting more complicated, do you have one go-to flavor per brand, or do you always pick and choose? How many flavors do you think is your max to read about before you get overwhelmed?
Photo Credit: goosmurf on Flickr